Mattel has released its first Barbie doll with Down syndrome, helping to further representation among the brand. The doll, which is a part of the 2023 Fall Fashionistas lineup, is meant to inspire all children to tell more stories through play.
Careful consideration went into creating the doll in order to ensure the doll accurately represented a person with Down syndrome. According to a press release, “Barbie worked closely with the National Down Syndrome Society (NDSS). NDSS empowers individuals with Down syndrome and their families by providing resources, driving policy change, [and] engaging with local communities. NDSS’s guidance and real-world experiences informed the design process from start to finish, including the doll’s sculpt, clothing, accessories and packaging.”
Kandi Pickard, NDSS President and CEO shares that this is a huge step forward for inclusion. “This means so much for our community, who for the first time, can play with a Barbie doll that looks like them. This Barbie serves as a reminder that we should never underestimate the power of representation.”
The doll is available in limited quantities online now and in store this summer and fall at major retailers.