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Digital Advertising Specifications

Ad Submissions

Submit ads to: jessica.mcheard@coloradoparent.com. Please clearly mark your file with the advertiser’s name (not the designer’s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run.

Implementation & Best Practices

All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Flash files are not accepted.

Deadlines

All banners are due at least 5 business days before the start of the campaign.

Reports

Clients can request a status report during the campaign as well as a final report at the conclusion of the campaign. Please contact your account executive for more information.

Pricing

Please contact an account executive for pricing and terms.


Display

Third-party ad tags accepted. Banners will run in rotation on all pages not sold for exclusive monthly section sponsorships or takeovers.
CP Media Kit Display


High Impact Display

Third-party ad tags accepted. Video options available.
CP Media Kit High Impact


Newsletters

Newsletter traffic changes daily. Please contact your account executive to get up-to the-minute statistics.Third-party ad tags NOT accepted.
CP Media Kit Newsletter

Newsletter Descriptions

Colorado Parent: Published every Wednesday
Great ideas for family fun including community events and tips and giveaways. Now combined with 5280 magazine’s Kids & Family newsletter.

Dedicated: Published monthly
Exclusive advertising newsletter using Colorado Parent’s highly engaged database.

Steals & Deals: Published every Friday
Discounts and timely deals from Colorado Parent partners.

Email Extensions

Our third party database provides access to larger email lists of desired geographic, demographic, and behavioral targeted categories. Minimum send of 20,000. Contact your account executive for more details.


Takeovers

Sponsor a section of your choice and be the exclusive advertiser for that page. Landing page includes Leaderboard, Half Page and Medium Rectangle banner sizes.

Takeovers can run on the following Categories:

Channels, Directories, Guides and Content Categories. Please contact your account executive for more information.

Ad Units required:

In-Banner Video

Promote your pre-produced 15 second video ad or HTML5 banner to 5280.com visitors. Must provide third-party tags. For more creative guidelines, please visit IAB guidelines

Newsletter Signup

Your weekly guide to Mile High family fun. Colorado Parent has a newsletter for every parent. Sign Up